Imagine the operations of a modern international company. Hundreds of thousands of highly qualified people gather under the one roof of this business organization, all working toward a common goal. This company has factories, production facilities, administrative centers, branch offices and subsidiaries throughout the world. Imagine that the English branch of this company informs the head office in America of the demand trends of consumers in England; the management in America, taking account of the latest consumer expectations, sends a directive to the research and development department in Italy; the prototypes designed in Italy are submitted for public approval back in England. The prototypes that gain approval are produced in the Chinese factories of this international company, and a huge world wide advertising campaign is organized to introduce these new products. . .